Маркетологов
можем больше»
Новости Гильдии за 3 квартал 2021, English version
The Guild of Marketers has released the «Great Explanatory Dictionary of Pankrukhin». In the PH „Dashkov and Co“. A large team of authors, editors, and reviewers worked on the publication of the Dictionary, which includes more than 150 terms on 500 pages. They devoted two years to the creation and release of this long-awaited book.
Маркетинг: большой толковый словарь Александра Панкрухина (Авторы: Березин Игорь, Карпова Светлана, Коро Николас, Павлов Сергей, Скоробогатых Ирина)
The presentation of the «Pankrukhin Dictionary» took place on September 20 at the Petrovich Club in Moscow. Five editors of Alexander Pankrukhin's Big Explanatory Dictionary were awarded the Academician Pankrukhin Medal for outstanding contribution to the development of marketing and the scientific image of the country: Igor Berezin (President of the Guild of Marketers), Svetlana Karpova (Doctor of Economics, Professor, Financial University), Nicholas Koro (DAnthr.), Sergey Pavlov (DSoc.), Irina Skorobogatykh (Doctor of Economics, Professor, Plekhanov Russian University of Economics).
Andrey Purtov, Head of the Marketing and Branding course at the British Higher School of Design, was awarded the Academician Pankrukhin Medal by the decision of the Presidium of the Academy of Image Studies and the Board of the Guild of Marketers: For the outstanding contribution to the development of a marketing strategy, for the development and formation of the image of Russian regions.
RuSCIence, one of the leading Russian publishers of professional business literature, published a collective monograph «Topical Issues of Marketing: Experience, Trends, Innovations», dedicated to the consideration of classic and innovative marketing solutions in different markets.
One of the founders of the Guild of Marketers and its honorary member, Doctor of Economics, Professor Dmitry Shevchenko has published three new books:
Promotion of Goods and Services (authors: Dmitry Shevchenko, Elena Ponomareva)
Textbook «Servicology» (authors: Dmitry Shevchenko, Vladimir Sekerin)
D.A. Shevchenko's textbook «Logistics» (author: Dmitry Shevchenko)
Продвижение товаров и услуг (Author: Шевченко Дмитрий, Пономарева Елена)
Учебное пособие «Сервисология» (Author: Шевченко Дмитрий, Секерин Владимир)
Учебник Д. А. Шевченко «Логистика» (Author: Шевченко Дмитрий)
Olga Podgornaya, a member of the Guild of Marketers, has published her first book
» Business Idea is out of Competition. The Book is a Generator of Unique Products (author: Olga Podgornaya)
.Бизнес-идея вне конкуренции. Книга-генератор уникальных продуктов (Авторы: Подгорная Ольга)
On September 9, the Committee on Marketing in Medicine held a Discussion club on the topic «Pharma 2021: Omni channel or multichannel marketing. What should a marketer choose?» (Post release) More than 60 people took part in the online discussion.
The products that have won the prestigious international award «Innovative Products of 2021» have been announced. The award ceremony was attended by members of the Guild Board Igor Berezin and Nikolai Grigoriev
On August 10, the winners of the International Award «Innovative Product of the Year» in Russia were awarded
The library of marketing cases has been replenished with 5 new cases:
Case No. 64 «Rosa Clinic (mental illness treatment services)» (Yulia Zuenkova)
Case No. 63 «Children's City Polyclinic No. 42 of the Moscow City Health Department» (Yulia Zuenkova)
Case No. 62 «Research Institutes of ZIS and ADS recruit intellectual property lawyers» (Ilona Metodieva)
Case No. 61 «Creative solutions for marketing a medical product» (Irina Nazarova)
Case No. 60 «How to present a medical product at virtual conferences and get leads» (Irina Nazarova)
Кейс №64 «Клиника „Роса“ (услуги лечения психических заболеваний)» (Зуенкова Юлия)
Кейс №62 «НИИ ЗИС и ADS рекрутируют юристов по интеллектуальной собственности» (Методиева Илона)
Кейс №61 «Креативные решения при маркетинге медицинского продукта» (Назарова Ирина)
Member of the Guild of Marketers Ilona Metodieva published 3 interviews:
Interview with Maxim Marchenko, Banks.<url> for ADS (Interview: Ilona Metodieva)
Interview by Nicholas Koro for ADS (Interview: Koro Nicholas)
Ekaterina Loginova's interview for ADS (Interview: Ilona Metodieva)
Интервью Максима Марченко, Банки.Ру для ADS (Интервью: Методиева Илона)
Интервью Николаса Коро для ADS (Интервью: Коро Николас)
Интервью Екатерины Логиновой для ADS (Интервью: Методиева Илона)
Maxim Koldyshev, a member of the Guild of Marketers, published 4 reviews:
A review of the book by Mary Einstein «Undercover Advertising: Native advertising, content marketing and the secret world of promotion on the Internet» (Reviews: Maxim Koldyshev)
Review of the book by Jim Collins «From good to Great» (Reviews: Koldyshev Maxim)
«The Economy of impressions: How to turn a purchase into an exciting action», James H. Gilmore and Joseph B. Pine (Review: Koldyshev Maxim)
«TRENDWATCHING. How to find ideas for creating and developing a business», by Elena Vasilyeva (Review: Maxim Koldyshev)
Рецензия на книгу Мары Эйнштейн «Реклама под прикрытием: Нативная реклама, контент-маркетинг и тайный мир продвижения в интернете»: Колдышев Максим)
Рецензия на книгу Джима Коллинза «От хорошего к великому» (Рецензии: Колдышев Максим)
«Экономика впечатлений: Как превратить покупку в захватывающее действие», Джеймс Х. Гилмор и Джозеф Б. Пайн Колдышев Максим)
«TRENDWATCHING. Как найти идеи для создания и развития бизнеса», Елены Васильевой Колдышев Максим)
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